Salt Lake City, UT, July 9, 2008
--When IAT Marketing Manager, Marti Lythgoe, was asked to hand out fliers for Jordan East District School Board candidate, Raelynn Swenson, she had a better idea: call every household in the newly-created district and deliver a personally recorded message. As a public service, IAT allowed Swenson to record a one-minute message stating why
she was qualified for the position. The night before the June 24th election, IAT used their CT Impact Hosted Broadcast Messaging equipment to successfully deliver the message and a reminder-to-vote to more than 3,200 households.